Dhruvil Parikh
About Dhruvil
I'm a Senior Graphic Designer and UI/UX Designer with 6+ years of experience across digital and print media, motion graphics, and 3D animation. Based in Surat, India, I co-founded Social Maze — a creative and digital marketing agency where I lead design strategy, brand identity, and client growth.
Beyond my creative practice, I'm an independent researcher with a growing interest in computational social science, information ecosystems, and political communication. I've worked with Indian and international clients across the US and UK, spanning industries from fintech and beauty to logistics and retail.
This website is my professional home — where I publish research, share writing, and document my work across research, creative practice, and digital projects.
What I Do
My work spans several interconnected areas.
Research
Independent research across disciplines. Rigorous inquiry, transparent methodology, working papers and publications.
Writing
Essays, analysis, and long-form intellectual writing. Ideas explored with clarity and depth.
Design
Visual communication and design practice. Creating work that is purposeful and aesthetically considered.
Video & Creative
Creative video work and visual storytelling. Projects that communicate complex ideas through visual media.
Digital Projects
Building digital tools, websites, and projects at the intersection of technology and creativity.
Study & Exploration
Continuous learning across fields. Reading, exploring, and developing new areas of knowledge.
Philosophy
I believe that good design and rigorous research are not opposites — they are two expressions of the same commitment to clarity. Whether I'm crafting a brand identity or investigating an information ecosystem, the underlying question is always the same: what does this communicate, and why does it matter?
My practice sits at the intersection of visual communication, digital strategy, and social inquiry. I am drawn to work that requires both aesthetic judgment and analytical depth — projects where the quality of the idea and the quality of its execution are equally important.
“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs