Portfolio
A curated selection of work across digital strategy, brand identity, creative campaigns, and academic research — built through Social Maze and independent projects.
Case Studies
Apex Finance
Digital Advertising Scaling
Led a comprehensive digital advertising strategy for Apex Finance, scaling their social media presence from near-zero to significant reach. Engineered content calendars, ad creatives, and performance tracking across Meta platforms.
Aura Beauty
eCommerce Audience Growth
Developed a full-funnel social media strategy for a beauty eCommerce brand, focusing on organic reach expansion through high-quality visual content and targeted audience segmentation.
Zenith Tech
B2B Lead Generation
Architected a B2B digital marketing strategy for a technology company, combining thought leadership content with performance advertising to generate qualified leads.
Nova Logistics
Hyper-Local Traffic Conquest
Conducted deep analysis of a logistics brand's hyper-local traffic patterns, identifying audience drop-off points and restructuring content to capture local market attention more effectively.
Brand Identity & Logo Design
End-to-end brand identity systems — from logo concept to full brand guidelines, packaging, and digital application.
Brand Creatives & Campaigns
Social media content, advertising creatives, and campaign designs crafted for diverse industries.
Research Projects
Academic and independent research at the intersection of digital media, political communication, and computational social science.
Information Ecosystem Manipulation on Social Media
Investigating how coordinated inauthentic behavior and algorithmic amplification shape public discourse, with a focus on detecting manipulation patterns across large-scale social media datasets.
Political Communication in the Digital Age
Examining how digital platforms have restructured political communication, party messaging strategies, and citizen engagement in contemporary democracies.